Data Scientists, οι σύγχρονοι miners!

Στον σημερινό κόσμο, τα δεδομένα έχουν γίνει ένας ισχυρός και πολύτιμος πόρος. Οι εταιρείες, οι κυβερνήσεις και οι ιδιώτες βασίζονται όλο και περισσότερο στα δεδομένα για διάφορους σκοπούς: από τη λήψη αποφάσεων έως το μάρκετινγκ, την έρευνα και πολλά άλλα. Δεν αποτελεί έκπληξη, λοιπόν, το γεγονός ότι έχει δοθεί τόσο μεγάλη προσοχή στη συζήτηση σχετικά με το ποιος θα πρέπει να ελέγχει τα δεδομένα που παράγονται από τις δραστηριότητές μας σε αυτη την τελείως ψηφιακή εποχή.

Η συζήτηση σχετικά με την κυριότητα των δεδομένων διεξάγεται εδώ και αρκετά χρόνια, χωρίς να έχει προκύψει σαφής συναίνεση. Από τη μία πλευρά, υπάρχουν εκείνοι που πιστεύουν ότι τα άτομα θα πρέπει να έχουν τον πλήρη έλεγχο των δεδομένων τους και να μπορούν να αποφασίζουν για τον τρόπο χρήσης ή κοινοποίησής τους. Το επιχείρημα αυτό δίνει έμφαση στην ατομική αυτονομία και το δικαίωμα στην ιδιωτική ζωή. Από την άλλη πλευρά, οι οργανισμοί συχνά υποστηρίζουν ότι τα δεδομένα δεν θα πρέπει να ανήκουν σε ιδιώτες, αλλά να ανήκουν, να διαχειρίζονται και να χρησιμοποιούνται από εταιρείες ή κυβερνήσεις προς όφελός τους.

Είναι σαφές ότι υπάρχουν σημαντικές ηθικές εκτιμήσεις που σχετίζονται με την ιδιοκτησία των δεδομένων. Πρέπει να διασφαλίσουμε ότι το δικαίωμα στην ιδιωτική ζωή, την αυτονομία και την ψηφιακή ασφάλεια γίνονται σεβαστά και υποστηρίζονται. Ωστόσο, είναι επίσης σημαντικό να αναγνωρίσουμε την αξία που τα δεδομένα μπορούν να προσφέρουν στους οργανισμούς και την κοινωνία στο σύνολό της. Οι εταιρείες μπορούν να χρησιμοποιούν τα δεδομένα για να κατανοούν καλύτερα τους πελάτες τους, επιτρέποντάς τους να προσφέρουν πιο προσαρμοσμένα προϊόντα και υπηρεσίες. Οι κυβερνήσεις μπορούν να χρησιμοποιήσουν τα δεδομένα για να στοχεύσουν πρωτοβουλίες πολιτικής και να εντοπίσουν τομείς ανησυχίας ή δυνητικούς κινδύνους.

 

Στον σημερινό κόσμο, τα δεδομένα έχουν γίνει ένας ισχυρός και πολύτιμος πόρος.

Ας γνωρίσουμε τους σύγχρονους εργάτες στα ορυχεία. Λέγονται Data Scientists, συναντόνται και ως Data Analysts. Φανταστείτε τα δεδομένα κόκκους χρυσαφιού. Ο Data Scientist ειναι αυτός που με την βοήθεια των σύγχρονων τεχνολογιών (datasets, ioT, sensors κλπ) θα εξορύξει, επεξεργαστεί, επιβεβαιώσει την ποιότητα και εν τέλει θα συμβουλεύσει (αν είναι σε θέση βάση του γνωστικού του αντικειμένου) τον ιδιοκτήτη του ορυχείου (επιχείρηση, οργανισμό, κράτος) για το πώς θα τα εκμεταλλευτεί και θα χρησιμοποιήσει.

Ένας Data Scientist μπορεί να συμβάλει στη διασφάλιση του σεβασμού και της τήρησης του δικαιώματος στην ιδιωτική ζωή, της αυτονομίας και της ψηφιακής ασφάλειας, αναγνωρίζοντας παράλληλα την αξία που μπορούν να προσφέρουν τα δεδομένα στους οργανισμούς και την κοινωνία στο σύνολό της. Οι Data Scientist μπορούν να χρησιμοποιήσουν τα δεδομένα επιτρέποντάς τους να προσφέρουν μια ακριβή αποτύπωση μιας κατάστασης. Οι κυβερνήσεις μπορούν να χρησιμοποιήσουν τα δεδομένα αυτα για να στοχεύσουν πρωτοβουλίες πολιτικής ή να εντοπίσουν πιθανές περιοχές ανησυχίας ή κινδύνου. Σε μια ιδιωτική επιχείρηση, ενας data scientist μπορεί να χρησιμοποιήσει τα δεδομένα για να βελτιώσει το μάρκετινγκ και την διαφήμιση, στοχεύοντας σε μεγαλύτερη αποτελεσματικότητα των επιχειρηματικών Δραστηριοτήτων αλλα και αξιοποιώντας τα να προσφέρει σημαντικότατα insights που μπορεί να οδηγήσουν στην δημιουργία νέων διεργασιών (procedures) και να οδηγήσουν εναν οργανισμό σε κερδοφορία.

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